1. About the “Into the Reef” Mural

The “Into the Reef” mural is a large-scale, movable, three-dimensional artwork created by Italian–Brazilian street artist Neto Vettorello. The mural transforms the space into a vibrant, immersive underwater world, inviting viewers to step inside and explore the complexity and beauty of marine life.

Developed as part of the BlueMissionAA project, the street art mural was created using eco-friendly and responsibly sourced materials, reflecting a strong commitment to sustainability. It celebrates the diversity, fragility, and wonder of ocean ecosystems, inspiring reflection on our relationship with the marine environment and the urgent need for collective action to protect it.

We now invite ocean-related projects, NGOs, educational institutions, and community initiatives to reuse the mural as part of campaigns, exhibitions, or public events taking place in Ireland that promote ocean literacy, sustainability, and marine conservation.

This open call offers a unique opportunity to:

• Promote ocean conservation through a powerful and visually striking artwork
• Engage communities with creative and inspiring environmental storytelling
• Reimagine an existing piece of public art as a tool for advocacy, education, and outreach

   

2. Mural Specifications

The “Into the Reef” mural is a significant piece of public art with specific logistical requirements. Applicants should note the following specifications to ensure the feasibility of their proposed reuse:

• Format: Three-dimensional modular mural, designed to be assembled and disassembled for transport.
• Materials: The mural structure is made by marine-grade plywood mounted onto reinforced modular wooden framing. The materials received weather-resistant treatment for durability which enables the artwork to function in both indoor and semi-outdoor environments. 
• Dimensions: The largest part is 244cm x 122 cm x 1.5cm – full outline: 
  • 3 large pieces each 12 kg, with dimension for each: 244 cm x 122 cm x 1.5 cm;
  • 6 large holders each 0.5 kg with dimension for each: 75 cm x 35 cm x 2 cm;
  • 12 small holders each 0.25 kg with dimension for each: 28 cm x 11 cm x 2 cm;
  • Turtle piece 2 kg with dimension 100 cm x 100 cm (with dimension of largest part);
    Smaller size piece No 1 (with three holding places) 1 kg with dimension of largest part 99 cm x 41 cm x 1.5 cm;
  • Middle size piece No 2 (with the fish) 4.5 kg with dimension of largest part 158 cm x 99 cm x 1.5 cm;
  • Middle size piece No 3 (with the little icon) 6 kg with dimension of largest part 188 x 121 cm x 1.5 cm.
• The artwork label should always be displayed next to the mural to ensure the correct identification of the artist and the commissioner.

Applicants are encouraged to review the mural’s images and specifications before submitting, to ensure the feasibility of transport, installation, and intended use. Applicants are fully responsible for transporting, installing, and returning the mural. Proper planning for safe handling, transportation, and installation is required.

       

3. Who Can Apply

Applications are welcome from:

• NGOs and non-profits working on ocean, marine, or environmental issues;
• Community organisations or initiatives promoting ocean literacy or sustainability;
• Educational institutions or research projects with public outreach and awareness goals;
• Private institutions with ocean literacy or sustainability awareness.

Collaborative proposals between multiple partners are also encouraged.

4. Eligible Uses of the Mural

Selected applicants may:

• • Feature the mural in campaigns, exhibitions, or outreach programs;
• Integrate the artwork into educational workshops, festivals, fairs or public events;
• Use mural imagery in communication and promotional materials (digital or print), with proper credit to the BlueMissionAA project;
• All users must respect the integrity of the original artwork. Any adaptations must be approved in advance;
• Applicants are responsible for all transportation and logistics.

   

5. Submission Requirements

Applications should be submitted using the form available here.

6. Selection Criteria

Proposals will be evaluated based on:

1. Relevance to ocean conservation and environmental awareness;
2. Impact of the proposed reuse;
3. Feasibility and clarity of implementation;
4. Potential for community engagement and advocacy outcomes;
5. Proper planning for safe handling, installation, and transportation. 

7. Rights & Attribution

• The mural remains the property of the BlueMissionAA project;
• Selected organisations are granted temporary use rights as defined in their approved proposal;
• All materials and communications must credit BlueMissionAA project and the artist in the following way: “Into the Reef” mural by artist Neto Vettorello, developed as part of the BlueMissionAA project. Used with permission. www.bluemissionaa.eu”.

  
  Contact Information
  For questions or submissions, please reach out to Diana Sousa